Pure holds itself to the HIGHest standards in our industry. As pioneers in the cannabis sector, we’ve witnessed its evolution from its grassroots beginnings with basement grows to the tightly regulated, multi-billion dollar industry it is today. Colorado has emerged as a beacon of excellence in marijuana regulation, serving as a model for many other states. The responsibility to drive the cannabis industry forward rests on the shoulders of all participants. Compliance, transparency, and effective communication are essential pillars in this journey. The future progress of our industry hinges on our collective efforts. Much like the cannabis plants we cultivate, the cannabis movement is a living organism, requiring constant care and nurturing. We are committed not only to surviving but thriving in this ever-changing environment, sustaining the roots of this movement for a prosperous future.
The perfect team
You can’t grow top-shelf cannabis without the perfect growing environment. The same is true for employees. To cultivate top-shelf team members, the company must maintain a fun and supportive work environment that nourishes our employees.
Founded in 2009, our roots sprouted in a conference room in downtown Colorado Springs. Our journey began against the backdrop of federal cannabis prohibition. At that time, the United States Attorney General released a memo signaling a lenient stance on prosecuting individuals who strictly adhered to their state’s medical marijuana laws. With this newfound legal assurance, combined with a copy of Amendment 20, Pure’s visionary founders sought legal counsel. Though the exact words of the attorney have faded into memory, their sentiment was clear…”sure… I think I can keep you out of prison.” With this minimal reassurance, these pioneers of the cannabis industry embarked on their mission.
Initially, our primary focus was on cultivation. Our founders established a network of caregivers dedicated to growing cannabis for patients. Once a reliable supply chain was in place, we opened our inaugural dispensary in December 2009, followed by a second location in January 2010.
Months later, the landscape shifted with the establishment of the Marijuana Enforcement Division to regulate this burgeoning industry. Vertical integration became the norm, uprooting the caregiver model and industry framework. However, Pure had foreseen these changes and had already begun transitioning from a network of caregivers to a centralized cultivation and distribution operation.
Over the past decade, our journey has witnessed significant changes in the regulatory and political environment, as well as shifts in the competitive landscape. Yet, Pure remains resilient and committed. Despite no longer being required to maintain vertical integration, we choose to oversee our supply chain entirely, from seed to sale, with 100% common ownership of our cultivation and dispensary facilities. This approach allows us to deliver products of utmost purity, cleanliness, and quality at the most competitive prices in the market
Believing in the
Grind it out. Stay on the grind. But most of all, embrace the grind. Stop and smell the flowers (especially the Carnival flowers. They smell like skittles). Between the nuances of farming in the unpredictable Colorado climate (snow in September anyone?) and the ever-changing regulations impacting the stores and grow, this cannabis gig is not for the faint of heart. We have had more than our fair share of longs days fading into sleepless nights. We have faced many challenges that at the time seemed impossible to overcome. However, like the cannabis plant itself, we have adapted and evolved in order to thrive in a variety of environments. Our roots (and backbones) are strong so we can keep on grinding…to continue to provide you with something to grind up.